PROJECT HIGHLIGHT

Simpson Property Group

UX + UI Design

2015

Simpson Property Group

Simpson Property Group is a fully integrated real estate firm that is organized to deliver a comprehensive range of real estate services primarily focusing on multi-family property management and development. 

2015

Simpson Property Group

Simpson Property Group is a fully integrated real estate firm that is organized to deliver a comprehensive range of real estate services primarily focusing on multi-family property management and development.

2015

Simpson Property Group

Simpson Property Group is a fully integrated real estate firm that is organized to deliver a comprehensive range of real estate services primarily focusing on multi-family property management and development. 
webby_award
GDUSA

TASK AT HAND

UX + UI Design

Create a website that caters to two types of users and deliver a simple user experience for both. One persona is looking for a new home for rent and learn more about specific properties while the othe is a potential corporate partner interested in investing and company information. 

TASK AT HAND

UX + UI Design

Create a website that caters to two types of users and deliver a simple user experience for both. One persona is looking for a new home for rent and learn more about specific properties while the othe is a potential corporate partner interested in investing and company information. 
Simpson_Property_Group_Intro_IMG

User Experience

UX / UI Design

Main Goals

1

Search for properties and learn more about the interested property.
2
View floor plans and start leasing process.
3
Learn more about the company.

User Flow

Simpson_Property_Group_UX_flow

User Personas

Simpson_Property_Group_UX_personas
Simpson_Property_Group_homepage
Simpson_Property_Group_Property
Simpson_Property_Group_Mobile
Simpson_Property_Group_Tablet

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Unifi

UX + UI Design

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